I'll have a tall cold one - milk, that is

Milk tour to give UH students a chance at fame

Cougar news services

Fame and fortune could be yours - well, fame, at least - and all you have to do is show off your mustache.

The "Milk, Where's Your Mustache?" tour will roll into the University Center Monday, giving the University of Houston community the chance to mug with milk for a chance to appear in a future issue of Rolling Stone.

The contest, which is part of the milk mustache advertising promotion, is intended to raise awareness of milk among college students.

According to the Milk Processor Education Program, recent surveys indicate that less than 30 percent of college-aged men and women report drinking milk regularly. On average, they drink about half a glass of milk per day.

"There's a real calcium crisis on college campuses across the country," said Jo Shields, a dietitian in Houston.

"Too many students are leaving ... milk at home."

In contrast to the half-glass consumed by the average student daily, the National Academy of Sciences recommends collegiate men and women enjoy at least three 8-ounce glasses to meet their calcium requirement.

The MPEP survey also indicated that 65 percent of students consume an average of more than a glass of soda per day. Yet more than 70 percent of hypocritical students claim their daily drink is healthy.

"Drinking milk is one of the best dietary sources of calcium, and getting enough of this important nutrient can help reduce the risk of injury now and osteoporosis later in life," Shields said.

Monday's UH stop on the 100-city milk tour will give UH students the chance to have their own milk mustache photos taken and a chance at appearing in an ad in The Daily Cougar and on the milk Web site.

One student will be chosen from among local winners to appear in a milk ad in Rolling Stone magazine.

The milk booth will be in the UC's American Cafe Monday from noon to 2 p.m.

In the meantime, anyone wanting to know more about milk can visit the milk Web site at www.whymilk.com or phone (800) WHY-MILK.

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