Number of donations to
UH Board of Regents
meeting covers fiscal and image issues
By Ken Fountain
Senior Staff Writer
The recent downturn in the stock market
has contributed to a negative impact of nearly $7.5 million in private
gifts to the UH System since the last fiscal year, said Kathy Stafford,
vice chancellor for University Advancement.
During Tuesday's meeting of the UH System
Board of Regents, Stafford said that in the 2001 fiscal year to date, the
system has received $12,356,875 in total gifts and private grants. During
the same period last year, the system received $19,852,007, a decrease
of 37.75 percent.
"I would like to assure you that I don't
think that means anything particularly significant," Stafford said.
She explained that most of variance is
due to "timing issues," meaning that last year, the main campus received
several very large gifts from John and Rebecca Moores, C.T. "Ted" Bauer
and the Conrad Hilton Foundation. She said that a gift from the Moores
is expected and should offset some of the difference.
However, the decline of the stock market
and the resulting impact on individuals' stock portfolios is likely to
make them less generous in the short term, Stafford said.
She said the ongoing library endowment
campaign and other pending proposals should help the system achieve its
attainment goals before the year is out.
"I believe we're in good shape," she said.
In other business, Stafford pointed to
favorable results from a tracking study of the effectiveness of the year-old
UH "Learning, Leading" advertising campaign, which she said were "very
The study, conducted in October and November
2000 by the advertising firm McCann-Erickson, found that the campaign was
making a positive impact on key target groups, which include corporation
executives, human resource managers of Houston employers, community leaders,
UH faculty and staff, alumni and students.
"Almost half of the community leaders and
a quarter of the senior executives and human resources directors were aware
of the campaign," Stafford said. "And of those who cited the campaign,
over two-thirds of the community leaders and faculty and staff, and one-half
of the alumni and key executives played back key messages from the campaign."
She added that the advertising agency said
a 25 percent recall rate after the first year would have been considered
The research also showed that around 55
percent of community leaders, key executives and human resource directors,
and about 70 percent of alumni, ranked the University as "excellent" in
faculty and programs, contributions to the Houston community economy, and
quality of graduates, she said.
"The one concern I have about the numbers
relates to our faculty and their perception of the quality of our programs,"
The study also showed that only 52 to 56
percent of faculty and staff respondents ranked UH highly in the "image
attributes" of the quality of education offered, the quality of the faculty
and the quality of the academic programs.
"I think we have some work to do there.
I think it does suggest that we have something of an inferiority complex,"
The meeting also included presentations
from Joe Pratt, executive director of the UH Scholars' Community, on the
program's increasing success in helping UH assimilate and retain first-time
Ann McDonald, UH-Downtown's dean of Student
Affairs, along with two UH-D students, also gave a presentation of the
campus' new student-friendly Web site.