Thursday, March 21, 2002 Volume 67, Issue 113



Rapper changes 'Face,' becomes rap entrepreneur

By Becky Proctor
Daily Cougar Staff

Rap-A-Lot Records has always been a prominent fixture in the rap game, producing notable rap artists, topping charts and now boasting the unwavering success
of veteran rap star Scarface, most recently known as Face.

Rap legend Face continues to reign in the rap industry as chief executive officer of Def Jam South. Face hopes to positively contribute to the success of Def Jam
South artists, including Ludacris and Ja Rule.

"I want to be responsible for helping to build someone's career just as Rap-A-Lot was responsible for mine," Face said about his new role as CEO.

As CEO, Face has the opportunity to view the record industry in a new light. "I feel like being appointed the president of Def Jam South (has broadened) my mind,"
he said about the glorious and sometimes dark days of the record industry.

Despite the new job, Face undoubtedly continues to triumph as a rapper. Because of its consistency with jamming beats and aggressive lyrics, critics have
dubbed Face's sixth album, The Last of a Dying Breed, a masterpiece.

"I call this album The Last of a Dying Breed because I consider myself the last of a dying breed," Face said. "Nowadays, a rapper gets one or two radio hits and
throws the album together. What I try to do when I go in the studio is make complete albums."

Notable tracks on the album include "It Ain't Part II," which uses a creative beat and potent rhymes to belittle the material things in life. "Conspiracy Theory" is
Face's testimony about corrupt law enforcement officers.

From beginning to end, jamming beats, booming bass and Face's signature sound describe Dying Breed. Face shares production credits with Eric Sermon, Big
Swift and N.O. Joe.

Face's other classic albums include Mr. Scarface is Back, The World is Mine, The Diary and Untouchable. All have been deemed compelling, poetic rap albums.

Face's career has traveled a long path, beginning in 1988 as DJ Akshon, a counterpart of Geto Boys. His legendary performance on the classic Grip It on that
Other Level heightened his confidence in his rhymes and he released an underground single, "Scarface."

The song was released during the golden era of hip-hop and increased his notoriety, influencing his name change to Scarface.

His fame has grown and the new name personifies his new position, which is a breakthrough for him as well as for Houston.

The hip-hop and urban scene is hot in Houston and there are many spots for the hip-hop lover. Every Friday and Saturday, Cabo's on Richmond Street is off the
hook with a large college crowd and hip-hop music.

T-Town, also on Richmond, is hopping on the weekends for college students looking for good music and a hype vibe.

Talented rappers and hip-hop spots are abundant in the Bayou City and work to maximize the city's status.

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