Former 'Winston Man' to
speak on dangers of smoking
Cougar News Staff
As part of the Wellness Center's campaign
to inform people about the dangers of smoking, former Winston cigarette
spokesperson Dave Goerlitz will speak
during a "Smoke and Mirrors" lecture at 11:30 a.m. Thursday in the Houston
Room of the
The lecture will focus on Goerlitz's experiences,
the negative impact of smoking and the role of advertising and the media
promotion of tobacco.
Goerlitz, a professional actor, producer,
model, public speaker and educator, was featured in more than 40 "Winston
Man" ads. He
was featured in R.J. Reynolds' lucrative
"Search and Rescue" advertisement series.
He made about $100,000 a year for approximately
26 days of work posing for the ads, which helped boost sales of Winston
cigarettes to No. 2 from No. 4 worldwide.
But in 1988, he began taking a stance against
the tobacco industry by participating in the "Great American Smoke-Out."
he has been involved in tobacco-free advertising,
condemning the industry's advertising methods and speaking out on the dangers
Goerlitz has been honored by the World
Health Organization, the American Cancer Society, the American Lung Association
American Heart Association on both national
and local levels.
Since 1995, he has toured the world, telling
his story to more than five million people throughout North America, Taiwan,
Australia and Sweden.
Goerlitz has also created two videos to
aid young people in breaking the cigarette habit: Smokescreen and Take
Back Your Life!.
He once smoked three-and-a-half packs a
day and has suffered the consequences of the habit, including a stroke
that left him
unable to taste food.
The program is co-sponsored by the Harris
County Health Department. For more information about the lecture, contact
Center at (713) 743-5461 or (713) 743-5455.