Wednesday, April 3, 2002 Volume 67, Issue 122



Former 'Winston Man' to speak on dangers of smoking

Cougar News Staff

As part of the Wellness Center's campaign to inform people about the dangers of smoking, former Winston cigarette model and
spokesperson Dave Goerlitz will speak during a "Smoke and Mirrors" lecture at 11:30 a.m. Thursday in the Houston Room of the
University Center.

The lecture will focus on Goerlitz's experiences, the negative impact of smoking and the role of advertising and the media in the
promotion of tobacco.

Goerlitz, a professional actor, producer, model, public speaker and educator, was featured in more than 40 "Winston Man" ads. He
was featured in R.J. Reynolds' lucrative "Search and Rescue" advertisement series.

He made about $100,000 a year for approximately 26 days of work posing for the ads, which helped boost sales of Winston
cigarettes to No. 2 from No. 4 worldwide.

But in 1988, he began taking a stance against the tobacco industry by participating in the "Great American Smoke-Out." Since then,
he has been involved in tobacco-free advertising, condemning the industry's advertising methods and speaking out on the dangers
of smoking.

Goerlitz has been honored by the World Health Organization, the American Cancer Society, the American Lung Association and the
American Heart Association on both national and local levels.

Since 1995, he has toured the world, telling his story to more than five million people throughout North America, Taiwan, Japan,
Australia and Sweden.

Goerlitz has also created two videos to aid young people in breaking the cigarette habit: Smokescreen and Take Back Your Life!.

He once smoked three-and-a-half packs a day and has suffered the consequences of the habit, including a stroke that left him
unable to taste food.

The program is co-sponsored by the Harris County Health Department. For more information about the lecture, contact the Wellness
Center at (713) 743-5461 or (713) 743-5455.

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