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Volume 70, Issue 132, Tuesday, April 19, 2005

Life & Arts

'Cruel World' void of redeeming qualities

Bloodsimple's album offers ineffective vocals, simple guitars

By Scott Whitt
The Daily Cougar

Bloodsimple is made up of former members of two hardcore bands, Vision of Disorder and Downset. Their album, A Cruel World, was released on Bullygoat Records, the imprint label of Mudvayne frontman Chad Gray. Unfortunately the album sounds just like a combination of Mudvayne and a hardcore band.

The 11 tracks on the album follow the tired cliché of the downtrodden, such as "What if I Lost," with lyrics such as "How many times have you been mistreated / How many times have you been mislead." The better question is: How many times have we heard this? "The Leaving Song" continues the sentiment except now Bloodsimple takes on the added dimension of a ballad for the two people that long for a new Staind album.

Bloodsimpleis A Cruel World is just another mediocre metal record that demonstrates how ineffective the record industry is at revitalizing the stagnant genre.
Photo courtesy of Reprise Records

Gray does make an appearance on the track "Falling Backwards." However, if there was no mention of this in the jacket, only the most hardened Mudvayne fan would know. Bloodsimple singer Tim Williams mimics Gray so much that the two are tough to distinguish.

The final track, "Plunder" is another pseudo-love song about looking for someone to help them find their way. A nu-metal love ballad just does not make sense. After that song, there is a minute or so of silence and then we are "treated" to a nonsense phone conversation about the word "quantize" and then the sound of someone getting thrown in a pool.

Guitarist Mike Kennedy and Nick Rowe keep it interesting with some decent riffs, "Straight Hate" and "Running From Nothing" are the best examples. Unfortunately, between two guitarists and eleven songs, they were unable to come up with a solo. They tune their guitars down to give it the extra heaviness that it needs. If they did not, there would be no dynamics in the songs at all. 

Singer Williams just screams throughout the whole disc, but when he does switch from screaming to clean singing he shows no sincerity. The listener gets the feeling of not believing his authenticity. 

A Cruel World is an example of the major labels recognizing the resurgence of metal music. Unfortunately, for every Mastodon signed, we must get a Bloodsimple. A Cruel World is a below average album that would have been great if it was released three years ago.


A Cruel World

Reprise Records

Verdict: Itis A Cruel World, and this album proves it.

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